As a part of our toolkit of resources, IGNITE offers a variety of programming, including office hours with industry experts, an engaging speaker series, and Ideas 2 Enterprise, our signature program for business planning fundamentals.
Ideas 2 Enterprise
Ideas 2 Enterprise is a key element in creating and sustaining IGNITE’s impact, fostering a culture of entrepreneurship with access to the essential resources for reshaping the identity of Washington County. The program is unique in its offering as a five-week course provided to local entrepreneurs to assist in the creation of a formal business plan. This programming provides the pipeline of companies/organizations that have the fundamental skills to grow businesses that will locate in Washington County, and helps existing companies improve their respective value propositions. At the end of the series, there is an opportunity for participating entrepreneurs to pitch their business to a panel of judges for a chance to win capital grant money for their business.
Market Assessment and Research
Marketing, Sales Strategy Development and Public Speaking
Apply today for the August Cohort - COHORT NOW FULL!
October Cohort: Starts Week of October 10th (1 day per week for 4 hours for 5 weeks)*
*Date per week to be finalized based on availability of participants.
IGNITE Your Curiosity
Know about events happening at IGNITE and locally in our area. Learn, grow and be supported in a community that values education for all ages!
POSTPONED - STAY TUNED!
Join us here at Ignite for an all-day hackathon focused on solving a huge issue in the ag industry: the high price of farming equipment. Ignite has joined forces with Mimetic for this collaborative hands-on event!
IGNITE Insights Speaker Series
These one-hour sessions at IGNITE will feature an industry expert sharing insights on a specific topic related to business; from social media strategies to strategic thinking techniques for startups and small businesses, there are topics to engage everyone. Bring your lunch with you or plan to grab a bite to eat Downtown afterwards!
Leadership and Culture Panel Featuring Women in Business and Governance
Exploration of Website Marketing
How do you measure success in your business?
"If you are not assessing, you’re guessing." -Todd King. Learn from one of Ignite's member businesses all about key performance indicators.
Todd is an executive coach, key business strategist and practice management advisor
Referencing, The 4 Disciplines of Execution by Sean Covey, this session will emphasize the key takeaway: Anything that is “monitored and measured" effectively will improve! This session is geared for small business owners as well as individuals currently in (or desiring to be!) in any management or leadership position.
Learn about our past speakers, who they are and the topic they presented on. Questions? Contact us!
Marketing and Sales Fundamentals
Presented by Jordon Rooney, Founder and CEO of Built Different Creative
Digital storytelling and brand development have entered a new era - whether driven from the pressures of a pandemic, changing laws and regulations (think: Name, Image, Licensing), and the ongoing shift to online engagement. Companies and organizations no longer have the luxury to avoid building a digital brand. They must.
Presented by Dan Law, Senior Director of Capital Development & Strategy at The Andy Warhol Museum
The Pittsburgh region is one of America's largest social enterprise and nonprofit epicenters. With leading foundations and thousands of organizations, Southwestern Pennsylvania is poised to be a national leader for others to follow in terms of public and nonprofit innovation and entrepreneurship. So, what's your big idea and how do you fund it? Dan Law shared how to engage with funders and donors and break fundraising records for game-changing ideas. This session really spoke to non-profits and there was a takeaway for everyone who attended - "Don't be afraid to talk about the challenges you face-believe in your product!"
November 30, 2021
E-Commerce Marketing Analytics
Presented by Maddi Love, Director of Marketing at WH Digital, a Digital Marketing Instructor at Academy PGH, and serves on the Executive Committee at Work Hard Pittsburgh.
Just in time for the holidays, Maddi really gave a detailed overview on what it means to use your own data to drive business to your e-commerce site. Maddi touched on the three pillars
- Social Media Marketing (Organic vs. Paid)
- Google Marketing (Organic vs. Paid)
- E-Mail Marketing
We learned why cross promoting is important and how the optimization score correlates directly to the relevancy of your message and ultimately how much money you will spend per click! How can a small business maximize its budget? Target the appropriate market. Consider partnerships with like minded audiences where both businesses will benefit from the relationship.
Organize Your Digital Life
Kristopher LaGreca, Director of Digital Strategy at Washington and Jefferson College shared tips, tools and tricks to optimize your work and life. Feel like you are drowning in a digital sea? The goal of this workshop was to get your life organized and for you to be more efficient.
Stay tuned for the recording to be posted here following the event.
Pathways to Success
This session was led by Craig Markovitz, W&J '91. He shared lessons learned from his 30+ years experience in the entrepreneurial world. Key takeaways? Be in charge of your own destiny. Be tenacious! Craig helped attendees think through how their product or service is validating a problem. How can we hook our customers and keep them curious enough to want to learn more. During this session Craig was able to speak directly with entrepreneurs to provide applicable insights to their business.
Share an Effective Message
Getting your message to stick is more than content. Whether you are looking to improve your B to C or B to B conversations, sharpen your interview skills or take on your sales pitches with valuable tools, listen to Jeremy Widenhofer, owner of Chitwood Communications as he guides you through leveraging your story in your message!
57 East Chestnut Street, Washington, PA 15301
Downtown Washington, PA • Adjacent to main campus of Washington & Jefferson College • Convenient to I-70 and I-79